Who Founded True Religion Jeans
True Religion was founded by Jeff Lubell. He launched the brand in 2002 with a focus on premium denim and a modern, luxury take on classic jeans.
How True Religion Jeans Started
Jeff Lubell created True Religion to combine high-quality materials with distinctive design details. The brand quickly gained attention for its premium stitching, unique hardware, and fitted silhouettes.
True Religion Brand Growth
Under Jeff Lubell, True Religion expanded into a globally recognized denim label. The brand is sold in major retailers and specialty stores worldwide.
For more background on the company and its history, see the Bloomberg company profile.
