Founders of SoulCycle
SoulCycle was co-founded by Elizabeth Cutler and Julie Rice. They launched the first studio in 2006 in New York City. Cutler and Rice built the brand around high-intensity indoor cycling and a focused community experience.
Background and Early Vision
Elizabeth Cutler and Julie Rice came from media and entertainment backgrounds. They created SoulCycle to combine fitness with a motivational, music-driven environment. Their model emphasized instructor-led classes and a strong studio culture.
Growth and Company Evolution
SoulCycle expanded quickly across the United States. The company was later acquired by Equinox Group. Today, SoulCycle remains a major brand in boutique fitness and indoor cycling.
