Article

What Is UFC Worth

What Is UFC Worth
Table of Contents — 3 sections
  1. UFC Valuation and Ownership
  2. UFC Revenue and Business Model
  3. What UFC Is Worth

UFC Valuation and Ownership

The Ultimate Fighting Championship is owned by TKO Group Holdings, which trades on the NYSE under the ticker TKO. In 2023, TKO completed the acquisition of UFC from Endeavor, and UFC is now part of the publicly traded parent company.

UFC Revenue and Business Model

UFC generates revenue from pay-per-view events, broadcast rights, live events, and licensing. Its primary broadcast partners include ESPN in the United States and international distributors, with deals tied to multi-year contracts.

What UFC Is Worth

Exact private valuations are not disclosed, but analysts estimate UFC's contribution to TKO's market capitalization in the billions of dollars. UFC's value is shaped by its global fanbase, event frequency, and media rights portfolio.

For current financial figures, see TKO Group Holdings' official investor relations page at ir.tkogroup.com.

E
Editorial Team
Author at DigitalVictory
Sharing insights, comprehensive guides, and expert analysis on topics that matter.

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