What Is a Serum
A serum is a lightweight skincare product with a high concentration of active ingredients. It is designed to penetrate deeper than moisturizers to target specific concerns such as dryness, dullness, or uneven texture.
What Is the Best Serum for Most Skin Types
The best serum depends on your skin type and goals. Dermatologists often recommend serums with proven ingredients like hyaluronic acid for hydration, niacinamide for texture, and vitamin C for brightness. For a concise overview of common options, see this guide on choosing serums.
How to Choose the Right Serum
Start by identifying your main concern, such as fine lines, hyperpigmentation, or dehydration. Check the ingredient list for actives that match your goal, and choose a formulation that suits your skin type. Patch test new products and introduce them gradually to monitor how your skin reacts.
How to Use a Serum Correctly
Apply a small amount of serum to clean, damp skin after cleansing and before moisturizer. Use it consistently, usually once or twice daily, and follow with sunscreen in the morning. Store serums in a cool, dark place to help maintain the stability of sensitive ingredients.
