New Pepsi Bottle Design Overview
The new Pepsi bottle features a streamlined shape and updated label graphics designed to improve grip and shelf visibility. The redesign emphasizes a modern look while retaining the brand’s core visual identity. The new Pepsi bottle is currently rolling out across major retail channels in select markets.
Materials and Sustainability
PepsiCo has incorporated recycled PET into the new Pepsi bottle to reduce virgin plastic use. The company states the updated packaging aims to meet its sustainability targets for recycled content and recyclability. For details on PepsiCo’s packaging goals, see PepsiCo Packaging Sustainability.
Availability and Consumer Impact
The new Pepsi bottle is available in standard retail sizes, including 500 ml and 1.5 liter formats. The design change is intended to improve handling for consumers and differentiate the product on crowded shelves. The reformulation of the bottle does not alter the taste or formulation of the beverage.
