Jordan Brand Origin and Ownership
The Jordan brand is a division of Nike focused on basketball and lifestyle footwear. It launched in 1984 after Nike signed Michael Jordan and debuted the Air Jordan I. The brand is named after the athlete and operates under Nike's global structure.
Signature Shoes and Design
Air Jordan models are the core product line, with numbered releases such as the Air Jordan 1, 3, 4, and 11. Many designs feature a Jumpman logo, a silhouette of Michael Jordan, and colorways tied to his teams or personal style. Some editions debut annually as part of the Jordan Brand catalog.
Cultural and Market Impact
Jordan Brand sneakers are widely collected and resold, with select releases commanding high secondary market prices. The brand sponsors professional basketball players and college teams, and it frequently releases collaborations with designers and artists. For current releases and athlete partnerships, visit Jordan Brand on Nike.com.
