What Is Purple Shampoo for Color Treated Hair
Purple shampoo is a violet-toned cleanser designed for blonde, silver, and highlighted hair. It deposits subtle purple pigment to neutralize warm brassy tones caused by bleaching or dyeing. This helps maintain a cooler, more even shade between salon visits.
How Often to Use Purple Shampoo
Most stylists recommend using purple shampoo once or twice a week, depending on hair porosity and color intensity. Overuse can lead to a dull, ashy appearance, especially on light or previously damaged hair. For best results, leave the product on for a few minutes before rinsing thoroughly.
Choosing the Right Purple Shampoo
Look for sulfate-free formulas with gentle cleansers and added moisturizers like argan oil or keratin. Highly concentrated violet shampoos may stain if left too long, so patch testing is advised. For more detailed guidance on toning and aftercare, you can refer to the official advice from the American Academy of Dermatology at https://www.aad.org/public/everyday-care/hair-scalp-care/hair/color-treated-hair-care.
