Founding and Early Origin
Adidas was founded in 1949 by Adolf Dassler in Herzogenaurach, Germany. The company grew from a small family workshop making sports shoes into a global brand.
Company Name and Branding
The name Adidas combines Adi, a nickname for Adolf, and Dassler, his family surname. The three-stripe logo became a recognizable symbol of performance and sport.
Growth and Global Presence
Today Adidas designs footwear, apparel, and accessories for sports and everyday use. It operates worldwide with headquarters in Germany and sells products through retail stores and official channels, including the Adidas website https://www.adidas.com.
