Who Is Nadeshot and What Is 100t
Nadeshot, whose real name is Matthew Haag, is a former professional Call of Duty player and streamer. He founded 100 Thieves, commonly referred to as 100t, as a lifestyle and esports brand. The organization competes in multiple esports titles and sells apparel and gaming accessories.
Business Model and Revenue Streams
100t generates revenue through esports tournament winnings, sponsorships, streaming, and merchandise sales. The brand operates a content studio, a gaming apparel line, and a gaming lifestyle store. It also earns from media deals and creator partnerships across platforms like YouTube and Twitch.
Key Facts and Organizational Structure
100t fields teams in titles such as League of Legends and Valorant, and it maintains a creator collective. The organization is headquartered in Los Angeles and has received investments from traditional sports and entertainment investors. For more details on the brand, visit 100 Thieves official site.
